Clickfunnels is the most popular sales funnel online software that lets everyone build a marketing funnel and save time. By using this, businesses can convert a lead into a customer 24/7. And that too without relying on the tech team.

Right from the start, Clickfunnel has made a pretty big name in the marketing field. Some experts consider it the most effective sales funnel software, as you don’t need any technical knowledge to run it. Including multiple features, this marketing software is best known for creating impressive landing pages, sales pages, squeeze pages, and marking automation.

If you own an e-commerce store or sell products online, you would have probably heard about the sales funnel or marketing funnel. So In this honest Clickfunnels review, we will go deep into its pros and cons to determine if this pioneer online sales funnel software is worth trying or just overhyped.

Let’s dive straight into it.

What is Clickfunnels?

Clickfunnels is a cloud-based lead generation platform that helps e-commerce and other industries automate the email and marketing process. Started back in 2014, it has revolutionized the online marketing industry and become the most popular sales funnel software.

The business of all sizes can convert visitors into paying customers by creating custom landing pages and funnel through inbuilt templates. Moreover, teams can capture the contact information of the customer. And send a follow-up message to keep them connected.

Clickfunnels is a SaaS ( Software as a service) that simplifies the sales funnels’ creation. It is also among the pioneers of the online sales funnel. And over the year, it is helping thousands of businesses to sell stuff without spending costs on an expensive technical team.

However, the thing that differentiates Clickfunnel from other marketing software is its versatility. It offers everything you need to scale your business by attracting visitors, converting them into leads, and turning leads into customers.

After getting to know how to run it properly, you can automate everything and let your sales funnel grow your company 24/7. Even if you are out of the office, sleeping, traveling, or eating, it will keep on working, giving you ample time to focus on other aspects of the business.

Although it is known for building a sales funnel, it has some other features as well, and you can use it to build:

  • Sales page
  • Squeeze pages
  • Webinar funnel
  • Membership sites and more

In short, you are getting everything under one roof to upsell your product in this highly competitive online market. Various entrepreneurs and businesses are already using it successfully and earning a lot.

Created by Russel Brunson with his team in 2014, Clickfunnels has more than 150,000 thousand active members, grossing $100 million a year.

That’s amazing!

What are some cool features of Clickfunnels?

Before going into further detail, it’s important to have a quick overview of clickfunnels’ highlighted features.

  • Clickfunnels have a Small learning curve
  • Easy to learn and easy to use the software
  • Impressive visual drag and drop editor for mobile screens and desktop
  • The drag and drop feature can be used to create all types of pages
  • Easy sales funnel creation
  • Share sales funnel with anyone
  • Easily set up lead generation
  • Clickfunnels stores every email address and other information that gets captured in your account
  • Improve conversion rates through split testing
  • 14-day free trial

Pros and Cons | Good and Bad


Intended to save you time and money, clickfunnels has various pros.

Drag and Drop Page Builder

Drag and Drop page builder is one of the main features clickfunnels has to offer. Out of many marketing software, it is one of the easiest tools to make a page and customize the conversion funnel.

With the help of this software, you can also duplicate pages, clone a section on the page, and save the templates to use again later. Moreover, the developers have done a fabulous job, and once you get used to it, it becomes easy to use these drag and drop developers and create a web page for funnel regardless of the stage.

A/B testing

 Split testing or A/B testing landing page is a built-in feature and pretty straightforward to use. Clickfunnels tool guides you each step and helps you test two pages against each other without any hassle.

You can do A/B testing in clickfunnels by duplicating the page, making the changes, and choosing the number of visitors you want to see. And once you have created the set up you can test the landing page at each step of the funnel.

WordPress plugin

Working between a conversion funnel software and WordPress is time-consuming. It can also cause a lot of hassle and inconvenience, but not anymore.

Clickfunnels has the WordPress plugin that you can use to add funnel pages to your website. With a solid rating of 4.4 stars and over 20,000 active installations, it is the tool you can trust.

Multiple integration options

You may get surprised by knowing the number of API integration Clickfunnel offers. At handling different integrations, clickfunnels are pretty good and can save a lot of sweat.

Moreover, it is easy to manage and work reliably with most third-party software in the marketing world. So you do not have to worry about handling customers vs. non-customers or sending auto-response emails. It will work fine with the existing marketing stack.

All in one sales funnel builder

Clickfunnels is a complete marketing tool that helps you centralize things efficiently. It lets you perform different tasks including, building landing pages, creating forms, triggering emails, and building order forms.

All of these will save you a lot of money and time, which you would have to spend hiring a developer.

An affiliate program can make you a lot of money

Clickfunnels offers one of the best affiliate programs that let you make a lot of money. If you can qualify and sell clickfunnels to 100 users, you can get a “dream car”, adding another $500 to your existing affiliate commission.


Although clickfunnel is strong and one of the most popular funnel software out there, it also has some drawbacks. Let’s have a look at its ugly side.

No updates and new features in awhile

Having so much competition in the market, the user wants to experience new features and updates to get a competitive edge. However, in the last couple of years, clickfunnels hasn’t come up with any major new features, and this is a bit surprising.

Too simplistic for some people

If you compare clickfunnels with other page builders in the market, it is certainly not the most advanced one. Some users think it’s too simple to use and yet expensive for its simplicity.

However, they should know that it is not meant for developers or tech professionals. Although it is simple, it has all the tools in one place. And once you get used to this, it becomes more efficient to set up the funnel.

Therefore, this con should be taken as a grain of salt.

Lackluster Customer Service

At some stages, the customer service is not up to the mark. Although they are good at answering some basic questions, if you will ask some difficult ones, they will not get a quick response.

Software Outages and Bugs

Although software outages and bugs don’t appear most often, it is still a concern for many people. Various users are complaining about experiencing outages and technical errors that can cause a lot of inconveniences.

Moreover, it’s hard to know about the glitches upfront unless you have a close eye on them. Therefore, if something happens wrong, there’s little you can do but wait.


Cost is another drawback for some people. However, there are only two pricing options, and you have to choose one to create a funnel for your product.

The two pricing options are $297 a month or $97 a month. Although this might seem overpriced, considering the features clickfunnels is offering, this is not huge.

Moreover, compared to other marketing funnel software, this price is highly competitive. For instance, another marketing software Unbounce has a starting price of $99 per month, and it only lets you build a landing page. Contrary to this, for $97 a month, you can create a cart page, bump offers, and build landing pages with advanced features.

So you can take this as another investment in your business, and unlike others, chances are great to get a high return on investment (ROI).

However, pricing is still a con for some users. Therefore, let’s have a detailed look at the pricing in the next section.

Pricing| Clickfunnels pricing plan with a package detail

The pricing plans of clickfunnels are evolving with time, and developers are also changing the plan’s name.

Currently, clickfunnels is offering two pricing plans – Clickfunnels StartUp and Clickfunnels platinum (previously known as Clickfunnels Etison Suite).

Clickfunnels’ StartUp plan is the most popular and cheapest of two. Starting from $97 per month, this plan gives you access to all creation tools with some limitations.

After buying the StartUp plan, you will get access to 20 funnels, 100 pages, 3-domains, and 20,000 visitors. However, Follow-Up Funnels, built-in email service providers, and Backpack are not part of this package. It means buying a startup plan will not allow you to create your affiliate program.

However, to remove the limitation and get access to Follow-Up Funnels, email autoresponder, and Backpack, you can go with the ClickFunnels Platinum plan. For $297, you can get unlimited pages, funnels, visitors, and everything you need to upsell your products.

Additionally, instead of 3 custom domains, you can get unlimited domains, along with a 9-payment gateway, priority customer support, and more.

To make things easier for users, clickfunnels is also offering an annual pricing plan with the name Funnel Builder Secrets. According to this 12-month premium plan, you get access to all the core features at $2,997 per annum (that’s $249.75/month instead of $297/month).

However, after such a hefty pricing package, you would be wondering if there are any coupons available? Unfortunately, there are no coupons available right now.

However, clickfunnels offers a 14-day free trial with no limitation. In this demo, you can check out all the features and test the software from A to Z before making a purchase.


Conclusion – ClickFunnels Review

Clickfunnels is one of the most popular marketing tools. It is helping different businesses to grow their email list and increase sales. Not only small businesses, but medium enterprises are also getting benefits from this all-in-one marketing tool.

Why? Simply because it helps the business to build the funnel quickly and run everything faster than configuring a separate tool. As a result, businesses are likely to save time and money that they can surf in other salient chores.

To help users make money with a funnel, the team has made reliable software that you will love to use if you are new to funnel marketing or have been in business for years.

Now you can use Clickfunnels for various purposes, including building advertising funnels quickly and easily and using a page editor plugin on the website to integrate with a 3rd party shopping cart software.

There are some drawbacks, and you might face inconvenience in terms of some glitches in the software, unhelpful customer support, and annoying self-promotion. Moreover, if there are any problems with your landing page or the software, you can’t do anything instead of just waiting.

However, I don’t think that this drawback outweighs its positive features such as good templates, a short learning curve, and solid integration. These features are let alone more compelling than any other marketing software.

Moreover, having a 4-star rating, Clickunnels is a legitimate marketing software and worth trying out.

So what are you waiting for? Create your first funnel with a 14-day free trial and start selling.